Top designers rebrand Finland's capital

helsinki visual identity — A world capital of design is created through a series of visual identities

Last year, Helsinki was awarded the World Design Capital. To celebrate the feat, it took their citizens to the centre of the visual identity process and asked them to create a symbol or a graphic that represented a world capital of design.

Taking place through multiple workshops, the open platforms for experimentation meant the participation for people of all ages. Established designers were also invited to join in the creation of official WDC Helsinki 2012 products with the same brief that was given to people at Open Identity workshops.

Finnish designers Vuokko Nurmesniemi, Kustaa Saksi, Oiva Toikka and Tuomas Toivonen were among those who chose the final collection of products. The results are a series of bright and beautiful executions in typography and illustration.

Like this? Read these!

Free graffiti font selection
Illustrator tutorials: amazing ideas to try today!
Great examples of doodle art

What would you make for your city? Let us know in the comments box below!

The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.