How to manage clients as a freelancer

Client relationship management is far from the preserve of agencies and studios - freelancers need to know how to find new business, and make the most of relationships. This is exactly what freelance illustrator Steven Bonner did with publisher Penguin Books.

"I contacted an art director at Penguin Books about four years ago, and though I didn't initially hear anything back I kept him in the loop with my work now and again, until eventually a project came up that he felt suited me," says Bonner. "Since then we've built a relationship where we are comfortable with each other and know how to work to each other's strengths."

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