In this engaging project, photographer Daniel Seung Lee and art director Dawn Kim translate these names into delightfully colourful images. 'Crayola Theory' brings together an array of appropriately colourful objects against a background of the crayon's colour.
Although the idea is a simple one, it's perfectly executed. We think Crayola should hit these guys up for their next advertising campaign!
[via Design Taxi]
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Which Crayola crayons would you like to see in the series? Let us know in the comments box below!