Crayon giant Crayola (opens in new tab) loves to give its products affectionate names. Names like 'Banana Mania,' 'Lemon Yellow' and 'Pink Flamingo', help give a fun feel to this top brand (opens in new tab).
In this engaging project, photographer Daniel Seung Lee (opens in new tab) and art director Dawn Kim (opens in new tab) translate these names into delightfully colourful images. 'Crayola Theory' brings together an array of appropriately colourful objects against a background of the crayon's colour.
Although the idea is a simple one, it's perfectly executed. We think Crayola should hit these guys up for their next advertising campaign!
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Which Crayola crayons would you like to see in the series? Let us know in the comments box below!