Apple rocks the rainbow. Again.

By Creative Bloq Staff
( Computer Arts )
published

Not content with wowing us with Q2 financials, Apple today surprised with astonishing take on its corporate logo - complete with rainbow-coloured translucent squares

Created for this year's World Wide Developer Conference (WWDC 2012), the new logo design echoes other recent Apple experiments with its logo branding - and even harks back to its distant past when rainbow striping was in vogue.

The new logo design - which dominates the WWDC 2012 website splash page - is certainly a bold, colourful contrast to Apple's corporate colours, which are almost monolithic in their black, white and silver / grey uniformity.

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Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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