Creating a corporate logo

Designing a logo for yourself or for a client can be a long and complex process, because logos don't live in isolation - they are at the hub of an organisation's visual message. Logos are inextricably linked with colour, typeface, shape, application, signage and the other ephemera of business.

But by careful planning and studying the brief, you can work out precisely what's required. Doing your homework pays dividends with imaginative and creative designs. Understanding and appreciating the client - who they are and what they do - is the secret. It's no use designing a club flyer logo full of bizarre futuristic typefaces for an accountancy business. When designing a logo for your own business, don't lose sight of these factors either.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.