Design your self-promo book

Self-promotion is something that can make or break someone in the creative industries. As well as producing quality work, you need to find ways to reach people who’ll commission you. I’m a part of a small group called The Mighty Pencil, which was founded by Ben the Illustrator with the aim of supporting established and up-and-coming illustrators. Thinking of ways we could help promote artists we love, we decided to make our own promotional directory to send to potential clients, pooling together our contacts. This way we could use our collective experience to target people who regularly commission illustration, or those who could help promote us to a wider audience.

We shared the costs and I took responsibility for the design while Laura Barnard handled production. I contacted illustrators interested in being featured and set guidelines for their contributions: the size and resolution of each image, a short bio, and contact details. Once the deadline had passed and all the relevant files had come in from those being featured, I set about the task of designing The Mighty Pencil’s promo book.


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