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How to make information beautiful with a neat typography trick

Sawdust editorial design

The typography ensures this info-heavy book catches the eye

When you've got a publication packed full of information, you need to make it look nice to ensure your reader's attention. From typography to imagery and everything in-between, it's imperative to make your particular publication stand out from the rest.

Sawdust (opens in new tab) is London-based design duo Rob Gonzalez and Jonathan Quainton. The studio was recently asked to turn an information-heavy guidebook - a list of the world’s 200 best research universities - into something more readable and aesthetically pleasing.

"The brief," Gonzalez recalls, "was to turn this rich but heavy content into a beautiful book that people would want to own for years to come." The result is a smart, understated piece of editorial design, tied together with ribbon-like numbers that give a nod to the cap and gown university students graduate in.

Sawdust editorial design

Sawdust editorial design

Sawdust editorial design

Sawdust editorial design

Sawdust editorial design

Sawdust editorial design

Sawdust editorial design

See more work from Sawdust over on their website (opens in new tab).

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.