Inside magazine design

Once viewed as the nadir of journalism, magazines are now close to being seen as its apogee. Unlike other forms of publishing, magazines have always been aware of the importance of image. Think of seminal titles such as The Face, which only found its feet after hiring Neville Brody, and i-D, Nova and Cosmopolitan in their heydays. On the pages of these publications, design was at least as important as the words.

Today's media landscape is complex. Newspapers are becoming ever more magazine-like while so-called customer or contract magazines are competing with the efforts of traditional publishers. As a result, many larger magazine publishers are cutting budgets and consolidating and folding titles while audiences shrink. And then there's the spectre of the internet, which has completely changed our media consumption habits and put publishers on the back-foot. Yet, there is no reason to think magazines are heading for the scrapheap of dead media. Despite the huge growth in web-based publishing, not to mention blogging, the independent magazine sector is stronger than ever. Editorial design, meanwhile, remains an important discipline. "Magazine design requires a slightly different approach because the words are so important. Your job is to keep the interest of the reader," says design consultant Matthew Ball, who has worked on titles as diverse as Mixmag, Popular Science and Rolling Stone. Broadly speaking, magazines break down into four categories: newsstand, controlled-circulation, customer titles published under contract for a client and free-distribution titles such as event guides.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.