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Creating vector characters in Illustrator

Character design is such a wide and varied subject that the specifics of each character's process and gestation are unlikely to be the same for everyone.

However, some of the core principals, especially in the early stages of development, are key to creating a well-executed and memorable character. We talk through the essential steps, from before you even pick up a pen and paper to working your design up as a vector image, and show you some of our processes for adding details to the character.

If you are following this project with a particular brief in mind, think carefully about the target audience and what sort of design elements will be suitable for that audience - the usual concerns apply as they do with all design. The character we created is intended to be a mascot of sorts, and aimed at all ages. It is usable at a variety of sizes, and in both print and animation.

Click here to download the support files (3.94MB)

Click here to download the tutorial for free

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.