I wasn't expecting to see this Apple Watch Ultra 2 deal today (it's only a month old!)

Apple Watch Ultra 2 deal
(Image credit: Apple / Future)

The Apple Watch Ultra 2 was only released just over two weeks ago, so I wasn't expecting to see any discounts on it at all during the Prime Day 2 AKA Prime Day Big Deal Days event. But very surprisingly Apple's latest heavy-duty rugged smartwatch has $50 off right now, cutting the price to $749 at Amazon.

If you want the most capable, up-to-date Apple Watch on the market then this is the deal for you. It's obviously a record-low price for the Watch since it was only released last month – and we're actually surprised to see it reduced in price at all so quickly. (With the last year's Apple Watch Ultra 1, we didn't see any discounts until Black Friday).

We have yet to review the Ultra 2 here at Creative Bloq, but our sister site Tech Radar found that although the upgrades are largely incremental, it's the most powerful smartwatch out there.

Check out the Apple Watch generations guide for more on each Apple watch mode. And see our Apple Prime Day live blog for all the Apple deals you could wish for.

Lowest price ever on Apple Watch Ultra 2

Apple Watch Ultra 2 GPS + Cellular 49mm

Apple Watch Ultra 2 GPS + Cellular 49mm
$749 at Amazon
Save: $50

Overview: If you want the latest watch at a surprisingly low price, this one is for you. It's got power, style and all the features you could ask for from a watch.

Key features: Processor: S8 SiP 64-bit dual-core / W3  | Size: 49mm | Connectivity: GPS + Cellular | Display: Always-On Retina LTPO OLED display, up to 3,000 nits of brightness |Battery life: Up to 36 hours or up to 72 hours in Low Power Mode

Release date: September 2023 

Price history: This is the lowest price ever.

Current price: Apple: $799 | Best Buy: $749

Review consensus: This has been widely praised as an upgrade on the Ultra, although the updates are perhaps not as mind-blowing as they could have been. It is the most capable Watch you can buy.

Tom's Guide: 4 and a half stars

Not in the US? Try the deals we've found below where you are:

Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.