Letterpress business card that becomes a chair

Inspiration
By published

Who said business cards had to be boring? This superbly crafted creation for a furniture store is a fun, tactile delight.

One minute it's a business card, the next it's a Gerald Summers armchair. Cool, huh?

One minute it's a business card, the next it's a Gerald Summers armchair. Cool, huh?

What you see here is a neat letterpress business card and mailer for furniture shop Bentply in Marylebone, London that can be made into a mini bent plywood chair.

Elegante Press combines handicraft, antique presses (some around 100 years old), beautiful paper, and hand-mixed inks to make their products

Elegante Press combines handicraft, antique presses (some around 100 years old), beautiful paper, and hand-mixed inks to make their products

The ingenious card is designed by art director, writer, and designer Richard C Evans and produced by Elegante Press in Lithuania. Just follow the instructions and the kiss-cut card can be folded into a miniature of the iconic 1934 plywood armchair designed by Gerald Summers.

All Elegante's products are hand made using 100% cotton (tree-free) paper and oil based inks

All Elegante's products are hand made using 100% cotton (tree-free) paper and oil based inks

To ensure that the card was strong yet flexible enough to be bent into a chair-shape, Elegante bought special recycled paper and triplexed it together to achieve strength while ensuring it won't be damaged while folding.

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The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.