Who said business cards had to be boring? This superbly crafted creation for a furniture store is a fun, tactile delight.
What you see here is a neat letterpress business card and mailer for furniture shop Bentply in Marylebone, London that can be made into a mini bent plywood chair.
The ingenious card is designed by art director, writer, and designer Richard C Evans and produced by Elegante Press in Lithuania. Just follow the instructions and the kiss-cut card can be folded into a miniature of the iconic 1934 plywood armchair designed by Gerald Summers.
To ensure that the card was strong yet flexible enough to be bent into a chair-shape, Elegante bought special recycled paper and triplexed it together to achieve strength while ensuring it won't be damaged while folding.