6 times Pantone nailed branding

Pantone colour swatches
(Image credit: Pantone)

Pantone is a brand created by designers for designers, and as such, time after time it has made made high-level branding decisions that have strategically turned the functional colour communication company into a lifestyle choice. 

Here, we’ve put together a list of Pantone’s top six branding moves that have all played a pivotal role in forming a brand whose logo on a water bottle or notebook is all you need to spot an artist out in the wild. For more great branding, see our best logos of the decade series.

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Mabel Wynne

Mabel is a freelance writer, artist and filmmaker. When she's not writing about the arts industry, books or culture, she's working on writing and illustrating her stories or developing experimental filmmaking projects. Working in journalism, poetry, documentary-filmmaking, illustration and fiction, storytelling is at the heart of what she does. She started writing articles in online magazines when she was seventeen. After training at the BFI Academy and then studying at UAL, she is now continuing to write articles while she works on creating and launching her first books and films.