These 3 Ikea campaigns will make you smile

Ikea advert
(Image credit: Ikea)

Ikea is a bit of an outlier in some ways. There's no other retail space quite like it, and there aren't many other retailers who can boast people go there as a 'day out'. Its strong yellow and blue branding adds to the appeal, with a logo that's up there with the best logos around.

Some might say Ikea doesn't need to advertise, but we're certainly glad it does. Its quirky and innovative spots always make us smile. Here are just a few of our favourite stunts from the last year:

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.