How to unify your UX across platforms

UX with chrome bubble effect
(Image credit: Getty)

In web design we’re boxed in to, well, websites. Our focus is very myopic. Our goal is to distil all the pain points in conversion and then improve upon them. But web design doesn’t just live on a desktop or mobile device anymore. It lives on all sorts of things, from smart watches to televisions, virtual reality to gaming consoles.

This forces us as professionals to take a step back, look at the complete user flow of a customer and try to understand why they choose to use a certain device. To help better understand how customers use a device a little user testing is needed.

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Joshua has worked with agencies and Fortune 500s to refine UX strategies for nearly 20 years. He founded Candorem to lead UX execution through partnerships within established organisations.