6 reasons football clubs are changing their logos

football logos before and after rebrands
(Image credit: Leeds United/Juventus/Bristol City/Manchester City)

Football has undergone many changes in recent years, but one that may slip under the radar for the casual follower is the evolution of football clubs’ logos. 

Many of the most iconic, recognisable badges have had facelifts over the last few years, with both British clubs and those around the world making changes. From giant clubs with international reputations like Manchester City and Juventus to smaller sides like Stevenage and Spanish team Alavés, many are at it. 

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Adam England

Adam is a freelance journalist covering culture and lifestyle, with over five years’ of experience and a Master’s degree in Magazine Journalism from Cardiff University. He’s previously written for publications including The Guardian, The Independent, Vice and Dazed, and was Senior Editor at DogTime.com from 2022 to 2023. When he’s not writing, he’s probably drinking coffee, listening to live music, or tinkering with his Apple devices.