How to create digital assets

Preparing assets for digital use is a core task for junior designers today – and distinct from preparing files for print. You may get asked to create or adapt images for websites, social media campaigns, display ads, email newsletters, video animations, infographics and app designs, to name but a few.

At Conran Design Group, for example, a typical task might be to produce imagery for use in a responsive website, explains senior designer Ollie Rone-Clarke. “Once the design has been signed off, we’ll create a core master file of each asset size and these will then be saved for the web, using the right file format to make the files as small as possible, while still retaining key detail – so that these assets are fast to download, for example, on mobile.” 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, and Tech Radar. He also writes for Creative Boom and works on content marketing projects.