Crazy-coloured promo for top fashion designer

By Creative Bloq Staff
published

Andy Baker and Rose Blake depict the fashionable world of Markus Lupfer by transforming a dull life into one full of fun and colour.

Designer, animator and illustrator Andy Baker (opens in new tab) recently developed this short film for fashion designer Markus Lupfer, with illustrations by Rose Blake (opens in new tab). "Neither of us had made a fashion film before, so we wanted the aesthetic to be as far away from a fashion film as possible,” Baker explains.

Animated by Baker and directed by both, the short is inspired by Saul Steinberg’s paper masks. It features two models - the artist and his muse, wearing Lupfer’s collections - transported from a grey, serious world into one of fun and colour. “It’s how it feels to wear Markus’ clothes,” explains Bake

This article was originally published in Computer Arts (opens in new tab) issue 214.

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Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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