The 7 ingredients of a successful brand

Infographic: successful brands

Find out what you need to create a successful brand

Any hopeful startup or established business will tell you that it's difficult creating a logo design and brand identity that lasts. It takes patience, perseverance, and a unique angle that sets you apart from the competition.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.