Here at FranklinTill (opens in new tab), rather than perpetuate micro fads and fashions, we like to look at the bigger picture and what this means for design across the lifestyle industries. We research and uncover some of the future thinking by speaking to visionary designers working with innovative tech, materials and processes.
For the last year, we have been curating the trends section of Computer Arts magazine (opens in new tab) – identifying emerging, still fresh and mainstream movements for further exploration. Here we'll give a recap of the most exciting emerging areas – as exemplified by key projects – and draw together some conclusions to help you with the next year's worth of creative briefs.
In general, we've noticed that materiality is more important than ever, and not just in the real world, but in the virtual world too. How can we exploit new materials for a better future and how can we engage people through technology to have a more engaging experience via our screens?
Forward-thinking designers are considering not just aesthetics, but also the materials and processes used in order to create sustainable alternatives – from built-in recycling systems, to harvesting waste and abundance, we expect more designers to consider the bigger picture.
Code-craft is usurping handicraft, with the emergence of the digital artisan. Bastiaan de Nennie (opens in new tab) deconstructs familiar objects then reconstructs the individual elements in a digital bricolage.
02. Future food
Spearheading the future food trend, Space10 (opens in new tab)'s Project Meatball gave us the Lean Green Algae Ball and Crispy Bug Ball.
As our lives become more virtual, artists like Lucy Hardcastle (opens in new tab) are seeking to translate the digital into the 'digi-real'. Maintaining the rendered gloss effect of her digital work, her ultra-slick pieces are created using electro-flocked velour and crystal-clear blown glass.
04. Waste-free manufacturing
Environmental design is shifting to new production methods that have their own, in-built, recycling systems. Polyspolia by Will H Yates-Johnson (opens in new tab) is a concept for a waste-free manufacturing model that breaks down old products and works them into new, more complex forms.
05. Realistic realism
Part of a trend toward more realistic depictions of reality, as opposed to the airbrushed perfection of social media, Sandy Suffield (opens in new tab)'s photo series Faking It parodies the art of food styling.
06. New materials
Sports brands are increasingly pushing new boundaries in material technology. Nike's exhibition at Milan Design Week (opens in new tab) featured prototypes that explore an athlete's movement through footwear.
07. None more black
Vantablack is a new material that absorbs almost all light, making it the blackest black ever. Levi van Veluw uses it in his installation The Relativity of Matter (opens in new tab).
08. Fake brands
Designers are satirising marketing clichés through fictional brands, like these ads for fake water brand Dubai+, to promote fashion brand Wellness (opens in new tab).
09. Back to basics
Food brands are going back to basics with simple packaging and labels, such as the sleek, super-minimal designs by OkFocus for Soylent (opens in new tab).
10. Augmented reality
Augmented reality offers a new way to view the latest fashions. When the prints on Kailu Guan (opens in new tab)'s clothes are seen via a smartphone, halftone dots and vivid brushstrokes dance across the screen.