Turning web traffic into sales

Today’s best customers are multi-channel users that rely on different ways to access your business whether via the internet, mobile, or apps, to name a few. In turn businesses are focusing on ways to optimise these channels to improve conversion rates, and achieve greater results.

However, delivering an optimal customer experience is becoming ever more complex. Your consumer’s expectations are higher than ever, showing less patience for slow-performing sites. The average online shopper expects your pages to load in two seconds or less (source: Forrester Research, “eCommerce Web Site Performance Today” white paper August 2009), down from four seconds in 2006; after three seconds, up to 40 per cent will abandon your site.

Compuware Gomez’s own data underlines that lack of visitor loyalty. By analysing page abandonment data across more than 150 web sites and 150 million page views, we found that an increase in page response time from two to 10 seconds increased page abandonment rates by 30 per cent.

The causes of website problems can be complex, but the lesson is simple. So-called IT issues that slow down your site can impact revenue, customer satisfaction and your brand – if they’re not identified, monitored and resolved.

So, what do we mean by performance and why does it matter?

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.