Skip to main content

Behind the scenes: how a Disney logo is created

disney logo

Michael Doret's 8-bit logo has become iconic in a very short space of time

From a design perspective, Disney's logos are almost as iconic as their movies. Graphic designer Michael Doret (opens in new tab) has worked on many a motion picture and here, we take a trip behind-the-scenes to gauge his process for creating his recent 'Wreck-it Ralph (opens in new tab)' logo.

The process of developing the title treatment extended over several months, with Michael keen for the logo to be as playful and reminiscent of classic arcade logos of the '70s. Some of the letterforms used were reminiscent of the shapes in the character and it was then that he came up with the idea of an 8-bit logo surrounding an 8-bit face.

Toning down the 'angry' Ralph face and incorporating the Disney logo into the finished piece, Michael then had to create a border. Working through a number of badges, it was eliminated completely for simplicity. All this hard work resulted in another impeccable Disney logo that is able to sit alongside some of their best.

disney logo

disney logo

disney logo

disney logo

disney logo

disney logo

disney logo

disney logo

disney logo

disney logo

disney logo

See more of Michael's logo work over on his Behance page (opens in new tab).

Like this? Read these!

Which Disney logo is your favourite? Let us know in the comments box below!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.