Designers react to new CBBC branding

New CBBC logo

The new CBBC logo, with the old version on the left

There's nothing like a new logo design to provoke outrage; a lot of people simply don't like change and react negatively when something familiar is suddenly replaced by something new and different.

So it's no surprise that the new CBBC logo has received a hostile reception; particularly when you take into account that a lot of the people reacting in such a way have grown up with the channel's previous logo, which served for a creditable 10 years.

Designed by Red Bee Creative – which you'll remember was also responsible for the BBC Three redesign at the beginning of 2016 – the colourful new logo kind of spells out CBBC, and is described by CBBC Controller, Cheryl Taylor, as "a colourful and versatile identity that is box fresh and fit for purpose in a mercurial and constantly shifting media landscape."

And as part of an entire identity package, the new logo seems a much better fit than it does when seen in isolation. Of course, many commentators have been quick to attribute the work to fictional buzzword-spouting agency Perfect Curve, as seen in BBC comedy series Twenty-Twelve and W1A.

Interestingly, while there's been a fair bit of negative reaction from the design community, none of it's been especially scathing and, on the whole, gives the new logo design a pretty fair ride.

And quite a few people rather like it.

What do you think? Let us know in the comments.

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Jim McCauley

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.