ITV launches controversial new logo into the wild
British broadcaster ITV releases its new logo in a series of new idents. Designers' reactions are mixed - but what do you think of it?
Back in November, we gave you a sneak peek at new logo design for ITV, the UK's second biggest broadcaster - but the comments designers left on our report were less than complementary... Today ITV has launched its rebrand across all five broadcast channels and online, so we can see how the logo performs in practice. Here's one of a series of promos showing it in action:
The new design and adjoining idents is intended to create a new unifying brand identity for ITV plc, ITV Network, and ITV’s content and distribution businesses, domestic and international.
The brand development work was led by group director of marketing and research Rufus Radcliffe, director of network marketing, Reemah Sakaan, and creative director of ITV Creative, Phil Lind.
Colour adaptability
The series of idents feature a marching band, surfers, night cyclists, bus journeys, ballet dancers and more. You can see more of them in this video:
The idents showcase the logo's colour adaptability in conjunction with the background, which has gained praise from the design industry. However, many feel that the logo fails on its own and only works as an ident due to the 'overstretched font'.
Like this? Read these!
- The top 10 TV idents of 2012
- The ULTIMATE GUIDE to logo design: 25 expert tips
- The 10 biggest logo redesigns of 2012
What do you think of ITV's new idents? We'd love to hear your thoughts in the comments box below!
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Get the Creative Bloq Newsletter
Daily design news, reviews, how-tos and more, as picked by the editors.
The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.