Opera unveils new logo and brand

Norwegian software company Opera, best known for its family of web browsers, gets a new 'O' today, as well as a fresh new brand identity that better reflects what they're doing today. They've also renamed the company, going from 'Opera Software' to just 'Opera'.

The creative team at Opera collaborated with Norwegian agency Anti, who worked on the visual identity, and DixonBaxi who helped with branding and creative strategy.

This blog post explains the vision behind the new logo: "The three dimensional 'O' symbolizes a gateway that leads you to more: more content, more discoveries, more answers, more communication, more fun, more data savings, more of life..."

The new 'O' is a welcome change for designer Jon Hicks, who tweeted:

Designer Jay George commented on Opera's tendency to fit in with design trends:

What do you think of the new logo? Let us know in the comments.

Liked this? Read these!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.