We're well into the second day of the Prime Big Deal Days, and and I've been looking for deals for a total of 22 hours. I've found all sorts: 'deals' that have in fact been the asking price for a few months; 'deals' where Amazon has inflated the retail price just before Prime Day 2; and deals – actual new discounts that bring the Apple product price down, all the way to a record low price, or near to it.
I've found seven Apple deals that I can confidently share here, as they are excellent prices on excellent products, many of which I own, and all of which I have used. In short, it's bad news if you want an iPhone or HomePod, good news is you want an iPad or Apple Watch. I've included US deals first, followed by UK offers (scroll down or use the side nav to find these).
Remember, although most deals don't require Prime membership, there may be a Prime-exclusive deal (it is an Amazon Prime event after all), so you can always sign up to Amazon Prime for a 30-day free trial to make the most of them. And see our Apple live blog for all of the Apple deals available right now, coupled with our expert commentary.
The 7 best Apple Prime Day deals in the US
- iPad Air 5th Gen (M1, 2022):
$599$499,99 at Amazon
- Apple AirPods Pro 2:
$249$189 at Amazon
- Apple Watch SE (Gen 2):
$279$229 at Amazon
- Apple Watch Ultra 2: from
$799$749 at Amazon
- MacBook Air 15 (M2, 2023):
from $1,299$1,049 at Amazon
- MacBook Air (M1, 2020, 256GB):
$899$749.99 at Amazon
- iPad mini (6th Gen, 2021, 64GB):
$499$399.99 at Amazon
iPad Air 5th Gen (M1, 2022):
$599 $499,99 at Amazon
Save $99: This is the current record-low price of this 5th Generation iPad Air, released in March 2022. With an M2 chip, It's extremely powerful and competes with the Pro in many ways (see our iPad Air 5th gen review for more details).
Price check: $679 at Walmart
MacBook Air 15 (M2, 2023): from
$1,299 $1,049 at Amazon
Save up to $250: Amazon has some great MacBook Air 15 deals running during its Prime Day Big Deal Days, especially when you consider that this new larger Air was only released in June. There are discounts of at least $200 on every configuration, with $250 off the beefier 16GB
RAM options with up to 1TB of storage.
Price check: $1,244 at Walmart
MacBook Air (M1, 2020, 256GB):
$899 $749.99 at Amazon
Save $149: Although Amazon states the discount as from the original 2020 retail price of $999, that's a little misleading. The amazing MacBook Air (M1) has been on sale for around $899 for a while now. All the same, it's never been cheaper than $749 so this is still an excellent deal.
Price check: $899 at B&H Photo
The 7 best Apple Prime Day deals in the UK
- Apple AirTags (x4):
£119£99 at Amazon
- iPad (9th Gen, 64GB, 2021):
£369£317 at Amazon
- Apple Watch Ultra (49mm, GPS + Cellular):
£699£669 at Amazon
- AirPods Pro (2nd Gen, USB-C):
£249.99£229 at Currys
- AirPods Max (Space Grey):
£499£490 at OnBuy.com
- Apple MacBook Air (M1, 2020):
£999£828 at Amazon
- Apple Mac mini (M2, 2023):
£649£579 at Amazon
Prime Day iPad deals: UK
Apple AirTag (x4 pack):
£119 £99 at Amazon
Save £20: AirTags can help you track everything from keys to luggage, and all valuables that you carry within. The lowest we've ever seen four packs go for is £79, but £99 is still nothing to sneeze at.
Must have for: Forgetful key-losers (in a nice way), and anyone who wants extra peace of mind.
iPad (9th Gen, 64GB, 2022):
£369 £317 at Amazon
Save £52: We loved this iPad when we reviewed it, and we still do. It does everything you want from a modern tablet, but it's a lot cheaper than the brand new 10th Gen iPad (and still better, in my opinion).
Must have for: Users who stream media, video call, note take, play mobile games and browse. There's also a £70 off the more expensive 256GB model.
Apple Watch Ultra (49mm)
£699 £669 at Amazon
Save £30: This is a small saving for an expensive watch, but it is £130 cheaper than the starting price of the newer Apple Watch Ultra 2. It's a heavy-duty rugged smartwatch and doesn't tend to come in for very big discounts.
Must have for: Intrepid explorers, or just any fitness nut who wants an unbreakable smartwatch.
AirPods Pro 2:
£249 £229 at Currys
Save £20: The new improved versions of Apple's already fantastic noise-cancelling earbuds provide up to 2x-improved noise cancellation. This isn't the best price we've ever seen on them (that would be £209), but still the best right now.
Must have for: Music lovers that want a combination of audio quality and style.
Apple AirPods Max:
£499 £490 at OnBuy
Save £10: These are the best quality headphones I've ever tested, and I love them. I've put the retail price at £499 even though it's down as £599 – they've been going for around £500 for a while now. So, £10 may not seem like lots, but it's still the best price on the internet, on the best headphones.
Must have for: Audiophiles, who want industry-leading noise cancelling and beautifully rich sound.
MacBook Air (M1, 2020, 256GB):
£899 £828 at Amazon
Save £70: I'm ignoring Amazon's 'retail price' of £999 – the 2020 Air hasn't been sold for that price for ages. However, it is down by £70, and as this is my current portable laptop of choice, it's well worth getting in 2023.
Must have for: Creatives and users who run heavy apps like Photoshop all day, stream, browse and take their work on the move.
Mac mini (M2, 2023, 256GB):
£649 £579 at Amazon
Save £70: I own the M2 Mac mini, and I love it. It's super powerful, can handle any video and photo editing I throw at it, and it's a masterclass in minimal design.
Must have for: Pros who already own a monitor and desk accessories, and who want excellent value for money.