Apple's new privacy ad is perfect (and Facebook will hate it)

Apple privacy ad
(Image credit: Apple)

Apple's iOS 14.5 update has been making headlines for a while now, thanks to its game-changing privacy controls. Users can opt out out being tracked by apps, with potentially huge ramifications for various advertising business models. While many users are embracing the change, notable detractors include a certain Mr Zuckerberg. And we doubt he's a fan of Apple's latest ad.

The new spot (below), 'Tracked', perfectly personifies tracking apps as a series of prying characters following a man around London. But as he disables tracking from each ad, the characters suddenly disappear. (Check out our best Apple deals if you're looking for new kit). 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.