Burger King launches range of distinctly un-Happy Meals

Selection of Burger King meal boxes
Image: Burger King

Burger King is at it again. The fast food chain has been taking on its rivals recently in a series of achingly edgy but admittedly creative advertising campaigns. For its most recent US-based product launch/marketing stunt, Burger King is taking on McDonald's Happy Meal by offering its own menu of alternatives.

And whereas McDonald's only caters to one emotion, Burger King has targeted five feelings with its 'Real Meal' range, and the majority of them are distinctly un-happy. Peckish customers can choose from Pissed, Blue, Salty, YAAAS, and DGAF. Each meal comes in its own specially designed container that riffs on the standout packaging design of the Happy Meal.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.