Copywriting is a complex art, and for every seemingly conversational tagline or tweet, there's a million-page Tone of Voice Guidelines document. But just like designers, copywriters clearly aren't immune from the power of creative trends.
Copywriting authority Vikki Ross has put together a (presumably not exhaustive) list of brand taglines starting with the words "Say hello to...", and, yep, there are loads. From the new iPhone to, er, Lego Spice Girls, it seems anyone and everyone wants to make like Adele and say hello. (Looking for more advertising inspiration? Check out the best print ads of all time.)
Virgin Atlantic wants us to say hello to Virgin Red. Apple wants us to say hello to the new iMac. Starbuck wants us to say hello to the new Iced Shaken Espresso. Currys wants us to say hello to Currys. Talk about an attention economy.
Hello. (Image credit: Apple)
This isn't the first copywriting trend Ross has pointed out on Twitter. Last year, she drew our attention (below) to the fact that the likes of McDonald's, John Lewis and many, many more are all just trying to live in the moment, man.
Moment's having a moment pic.twitter.com/vwfHkTQBs5October 17, 2022
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Indeed, it's almost as though copywriters are... copying each other? Still, the worlds of marketing and advertising are always going to trend-driven, and when one trope reaches saturation point, it'll be replaced by another. In other words, it'll probably soon be time to say goodbye to hello. If you want to get ahead of the curve, take a look at the hottest graphic design trends for 2023.
Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.
