Designers react to the Subway rebrand

2016 has been a busy year for new branding and logo designs. Following in the footsteps of Mastercard and Budweiser, American fast food chain Subway recently revealed a fresh new look, with a redesigned logo and symbol set to be rolled out in restaurants early next year. 

“We are on an exciting journey to meet the changing tastes of our guests," says Subway's president and CEO Suzanne Greco. "The Subway brand is recognised throughout the world, and this new look reinforces our commitment to staying fresh and forward-thinking with  a design that is clear and confident, without losing sight of our heritage.”  

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.