Did Halifax copy Monzo's design?

Last week, major British bank Halifax rebranded, with the bank shedding the stuffy, intimidating air long associated with the financial industry in favour of something altogether softer, cooler, and more welcoming. 

It's an approach made popular by Monzo, the mobile-only challenger banking app that launched in 2015. While mimicking Monzo's super-successful approach is probably a smart (if a little lazy) move, it looks like Halifax might have taken its appreciation a little further.

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Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at T3.com, but continues to write about design on a freelance basis in her spare time.