Can you spot the mistakes in these famous logos?

Incorrect Google logo
(Image credit: Buzzfeed)

The best logos are instantly recognisable. From browsing a website to turning a street corner, we see famous logos every day – and the most successful designs could never be mistaken for anything else. But a quiz from BuzzFeed reveals that several designs might not be as etched in your memory as you think.

The quiz features a bunch of well-known designs, all very slightly edited. All you have to do is identify and select the incorrect section of the logo. It might sound easy, but it turns out that despite seeing a logo like Google's every single day, it's surprisingly difficult to spot which letter is the wrong colour. Indeed, the quiz could pose a challenge for even the most ardent logo design fans. 

Google logo with one of the letters coloured incorrectly

Which 'o' should be yellow?

Made up of ten questions, BuzzFeed's quiz pushes you to notice the subtleties of what you see every day. Did you know there's a whole lot more white on the BMW logo than you might expect? And what colour was the 'You' in 'YouTube' before its latest rebrand?

Seven Eleven Logo with the top part of the seven coloured in the wrong colour

What's the one thing that's wrong with this 7-eleven logo?

The quiz is proof that while we could easily identity most of these logos in a line-up with others, our brains don’t necessarily store the intricacies of the designs. Think about how easy it is to skip over misspelled words, especially when the first and last letters stay in the same place. This is because your brain automatically corrects what you are seeing. 

Old logo for Dunkin' Donuts edited so both of the words are orange

One of the words in this old logo has been dunked in the wrong colour

Judging by the comments, it seems the quiz has proven easier for some users than others, with scores ranging from three to 100 percent. It's clear that memory of specific details varies between people (as these car logos drawn from memory also hilariously prove). Head over to Buzzfeed to see how many inaccuracies you can find. And if you fancy creating your own unmistakeable logo, our best laptops for graphic design have you covered. 

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Daniel Piper
Senior News Editor

Daniel Piper is Creative Bloq’s Senior News Editor. As the brand’s Apple authority, he covers all things Mac, iPhone, iPad and the rest. He also reports on the worlds of design, branding and tech. Daniel joined Future in 2020 (an eventful year, to say the least) after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more. Outside of Future, Daniel is a global poetry slam champion and has performed at festivals including Latitude, Bestival and more. He is the author of Arbitrary and Unnecessary: The Selected Works of Daniel Piper (Selected by Daniel Piper).