This funeral director rebrand is surprisingly beautiful

A.B. Walker funeral director branding
(Image credit: A.B. Walker / OurFriends)

Rebranding a chain of funeral directors may not seem like the kind of headline-grabbing job a creative agency would most relish. However, it's the kind of challenge that demands some exceptional creative thinking, as well as a particular sensitivity.

OurFriends were brought in to rebrand the family-run UK chain A.B. Walker, which has been in business since 1826. And the result is sober and calming, but it also includes a brand asset that is quite mesmerising (see our pick of the best branding books for more inspiration).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.