'Garbage' Apple iPhone design drives users to despair

(Image credit: Apple/Future owns)

It's fair to say Apple knows a thing or two about design. The company is famous (and often thoroughly memed) for its attention to detail, and its smooth, sleek products are pretty unmistakeable. But even Apple occasionally gets it wrong.

From the original Apple Pencil to the Magic Mouse, a few Apple products have come under fire for their less than perfect designs. But the latest design touch to draw ire from users belongs to Apple's most popular product. It might be one of the best camera phones, but when it comes to, you know, taking calls, the iPhone could perhaps do better.

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If you've ever received a second call whilst already on the phone, you've probably experienced the sheer panic, horror and terror of having to decide what to tap. And it doesn't help that Apple throws a bunch of icons in your face, making the decision even more confusing. One Twitter user recently called the second incoming call screen 'garbage' (above) – and it seems to have hit a chord.

"This is literally the most confusing thing ever and I always manage to hang up on the wrong person," one user replies, while another adds, "My heart rate speeds up just looking at this." Perhaps another user puts it best: "disarming a bomb is easier than knowing what to press here".


Does this image scare you? (Image credit: @videojame_ on Twitter)

But of course, this being the internet, there are plenty of dissenting voices too. "Unpopular opinion but this is really easy to understand," says one Twitter user. "It literally says what the icons do underneath, can't you people read?" says another.

But then again – if you're having to read the text carefully, perhaps there's something a little, you know, unclear about those icons. It's clear that the design could be a little more intuitive – and some users have even offered their own concepts for how Apple could improve the interface.

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Yep, judging by the impassioned response, we'd say this is up there with Apple's biggest design crimes. It's by no means the worst, though – that crown still belongs to the Magic Mouse 2. Thankfully, there's plenty to love about iOS – check out today's best iPhone 12 deals below, and pray that two people don't decide to call you at the same time.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.