Ridiculous Super Mario smartwatch is the gadget you didn't know you needed

Ever wondered what it would be like if Super Mario lived inside your watch? Us neither – but someone at Tag Heuer clearly has. The company has just unveiled its new collaboration with Nintendo, bringing everyone's favourite moustachioed Italian plumber to your wrist.

Like some sort of Tag Heuer Tamagotchi, the Super Mario edition of the company's Connected smartwatch uses the character's likeness to communicate with the user, encouraging activity and giving congratulations for completed goals. It's the collab we didn't know we need, but hey – perhaps our best smartwatch could do with some extra Mario. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.