Google's new gaming logo is cleverly off-brand

Stadia logo

Is there no stopping Google? The tech company already has its fingers in an awful lot of pies, but yesterday saw Google muscle its way into the gaming market with the launch of Stadia – a kind of Netflix for games. However, the branding and logo for the game streaming service cleverly keeps the brightly coloured Google aesthetic at arm's length.

Revealed by Phil Harrison, Google's new head of gaming, Stadia is a digital gaming platform that promises to stream titles that deliver a better-than-console experience. Available across a range of devices, including phone, tablet and TV, Stadia already boasts Doom Eternal among its roster.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.