This ingenious movie poster is a little piece of design magic

We've seen some clever movie posters in our time, but there are some that continue to stand out years after the release of the film they promoted. That's the case of an ingenious poster design for the brilliant 2016 Japanese anime film Your Name.

The poster is printed with different designs on each side. the magic happens when you hold it up to the light, and the two designs merge to create a full picture. But it's more than just a trick for the sake of being clever; the design perfectly communicates the theme of the film (see our favourite poster designs for more inspiration). 

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing visual content and collaterals for the hospitality sector. He also dances Argentine tango.