Is KFC's new look campaign clever or confusing?

Hugging, shaking hands and touching your face are just a few habits that are now cancelled (okay, discouraged) thanks to Covid-19. And KFC has now added finger licking to the list by wiping out its well-known tagline, 'Finger Lickin' Good', in an attempt to keep its customer base healthy and safe. 

After over 60 years of use on some of the biggest ads in the world, 'Finger Lickin' Good' is no more – temporarily at least (see here for more examples of brilliant billboard advertising). After suspending the well-known campaign at the beginning of the pandemic due to concerns over normalising images of people licking their fingers, KFC has now released a series of advertising imagery with the tagline blurred out (see below).

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.