Last month we brought you the news that the new Kia logo has led to an inordinate spike in Google searches for 'KN' cars. Yep, it turns out the rebranded symbol, unveiled last year, is somewhat illegible – and the story has been pretty unavoidable in graphic design circles over the last few weeks.
Around 30,000 people a month are Googling 'KN cars', presumably after misreading the logo on the road. And this might be the most hilarious (not to mention helpful) response we've seen to the debacle. (Looking for design inspiration? Check out the best logos of all time).
The Autopian has taken it upon itself to not only propose a fix but also mock up a hilarious service repair part. The idea is to stick a simple crossbar onto the 'A' of the logo. Sure, the sawtooth design would lose a little of its symmetry, but at least it would clearly read 'KIA'. We have a feeling these things would actually sell pretty well.
Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.
