Is this the most audacious movie poster ever?

Legend poster
(Image credit: StudioCanal/Future)

We've seen plenty of incredible movie poster designs over the last decade, proving that Hollywood doesn't have to resort to the stereotypical 'floating head' favoured by the likes of Marvel. But the most ingenious piece of poster design might still be this cheeky example from back in 2015, which is doing the rounds online once again.

Legend, the Tom Hardy-led biopic of the notorious Kray twins, received mixed reviews. Amongst the four-and-five-star write ups were a bunch of two-star dismissals – but the studio found a pretty ingenious way to use one of the latter to its advantage. (Looking for more inspiration? Check out the best print ads of all time.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.