Lego x Levi's collab is truly bizarre

Lego is in the mood to collaborate this year, with mashup announcements stacking up. So far, we've seen partnerships with top-level brands including IKEA, Adidas and Nintendo, but the latest news concerns a fashion-based collab with denim royalty, Levi's. Not a team we ever expected to come together, that's for sure.

Tied to Lego's Dots brand, which centres around adding small Lego pieces to items of clothing to customise them (in a similar way to the best Lego art puts pieces together to create images), the range will be called Lego x Levi's. So far we've only seen a teaser of potential products, which include a denim jacket, baseball cap, bumbag (called a fanny pack if you're in the US) and beanie. 

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.