Original sketches of famous logos revealed

Logo sketches
The sketches behind some of the world's most famous logos (Image credit: Arek Dvornechuck)

Every great logo design has to start somewhere. Many of the world's most instantly recognisable designs started life as a simple sketch, often scrawled on anything from scrap paper to the back of a napkin (because you never know when logo design inspiration will strike). 

It can be fascinating to compare the finished product with the original drawing. Sometimes the idea seems to have arrived to the designer fully formed, while other examples reveal that the initial concept went through varying degrees of tweaking. Branding expert Arek Dvornechuck has recently put together a blog post highlighting several sketches that became famous logos – some even joining our best logos of all time list. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.