Milton Glaser's unseen final logo could be his best ever

Milton Glaser's 'Together' logo
Milton Glaser's unfinished final project (Image credit: Milton Glaser)

Milton Glaser, the celebrated graphic designer who died aged 91 on Friday, was working on a brand new project in his final weeks, according to the New York Times. The design was conceived as a response to the coronavirus pandemic. 

"I’m actually developing something I haven’t shown to anyone," Glaser told the New York Times in one of his last ever interviews. "It is simply a treatment of the word Together.’’ The design features letters of various fonts and sizes containing stripes of several colours, with each letter touching. If you're inspired by Glaser's striking typography (below), you might enjoy exploring our best free fonts

See more

Jeremy Elias of the New York Times emailed Glaser five weeks ago to ask whether "some form of artistic expression," similar to the designer's famous I ♥ NY logo, could help to galvanise the ailing city during Covid-19. Instead of a mere email response, Elias was stunned to receive a FaceTime call from Glaser himself, in which the designer described his unfinished 'Together' project.

Glaser told Elias he had no idea if the new logo would become as iconic as I ♥ NY, but was committed to continuing working on the design, which he hoped to distribute to school students across the city of New York. He also explained why the logo makes no explicit reference to New York itself: "I want this identity to be adapted by others who are not New Yorkers. This is of course a world problem, not a New York problem."

While we'll never know what Glaser's finished design would have looked like, the work-in-progress is already an uplifting and striking typographical design that we'd love to see take off like I ♥ NY.

Bob Dylan poster by Milton Glaser

Milton Glaser's famous Bob Dylan poster from 1967 (Image credit: Milton Glaser)

From the I ♥ NY logo to his famous 1967 poster of Bob Dylan (above), Glaser's iconic output has made him one of the most celebrated graphic designers in the United States. Since his death last week, Artists and designers across the world have paid tribute to Glaser and his profound impact on the world of graphic design. 

Read more:

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.