Ingenious vet logo design drives the internet wild

Medivet logo
(Image credit: TurnerDuckworth)

From FedEx to Amazon, plenty of the most iconic logo designs in the world feature brilliant hidden images or meanings. And now we can add another to the list, courtesy of, er, a UK-based veterinary service. 

Medivet's logo has gone viral after a Twitter user spotted the design's ingenious use of negative space, which transforms the inside of an 'M' into a cat's face. Like many of the best logos of all time, the design is pretty much guaranteed to raise a smile.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.