BMW revives 1970s logo – and it's delightfully extra

It was only last year that BMW revealed its new logo, a flat and minimal reworking of its previously 3D emblem. We loved the sleek new look, but it seems BMW isn't abandoning its design roots just yet. 

The brand has revealed that its new M division cars will feature an old racing logo from its past, as well as a series of retro paint jobs, to mark the division's 50th anniversary. The old design is an even more decorative take on the classic logo, complete with three colourful semicircles. The whole thing is delightfully flamboyant – but is it up there with the best logos of all time

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.