The Porsche logo could have looked very, very different

The Porsche logo has changed little in recent decades. Despite a design update this year, its overall composition remains similar to the design chosen back in the 1950s. Like many car logos of its era, it carries significant influence from local heraldic crests and coats of arms 

But it could have been very different. Early sketches show that Porsche was considering a logo that would have been very distinct from other car brands at the time – and today (see our pick of the best car logos for more examples.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.