MBL fans are this week delighting in two new realisations regarding former pitcher Randy Johnson's new career. Not only is he now a professional photographer who captures both sports games and wildlife, but his logo is also a hilarious nod to his own sporting past.
A tweet has gone viral showing Johnson on the sidelines of an NFL game, brandishing a satisfyingly enormous camera lens. And fans have delved a little deeper to discover his photography logo is somewhat, shall we say, morbid. (Looking for inspiration? Check out the best logos of all time).
learned today that randy johnson is now a professional photographer (??) and shoots nfl games (???) pic.twitter.com/P714LxY6hHOctober 12, 2022
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Before we look at the logo, some context. 21 years ago, Johnson famously exploded a bird. Yes, you read that right. In one of the most one-in-a-million freak occurrences on a sporting pitch, Johnson threw a ball at around 100 miles-per-hour directly into the flight path of a bird. Which, almost comically, exploded into a puff of feathers.
So what did Johnson choose to use as a logo for his photography business? Why, a dead bird of course. Fans are loving the hilarious design, which consists of an upside-down bird with crossed-out eyes and a few floating feathers for good measure.
(Image credit: Randy Johnson Photography)
"My career as a Major League baseball pitcher has been well documented, Johnson's website reads, but what is not as well known is my passion for photography, which began when I studied photojournalism at the University of Southern California from 1983-85.Baseball became my occupation for two decades but my love of photography never left. Following my 2010 retirement, I was able to focus my attention back to this passion.
From Amazon's Hitler-esque app logo to the "most offensive logo ever", we've seen plenty of unfortunate designs over the last few years – but here's one that's borderline tasteless in all the best ways. On paper, a 'dead bird logo' is never going to work – but then not every creative has famously accidentally obliterated a fowl. If you're inspired to create your own design (dead animal or otherwise), check out our guide on how to design a logo.
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Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.
