Reddit's extraordinary Super Bowl ad stuns viewers

When it comes to TV advertising, Super Bowl spots are possibly the most coveted around – not to mention the most expensive. Reddit claims to have blown its entire marketing budget on a spot this year – and at just five seconds long, it's the shortest Super Bowl ad in history. 

The text-based ad (below) began with the words "Wow, this actually worked," before advertising Reddit as a place where powerful things happen – including a direct reference to the website's stock market shenanigans last week (more on that below). Like many of our best print ads, Reddit's blink-and-you'll-miss-it TV spot has certainly got people talking.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.