Is this the most mesmerising logo ever?

Perspectiva logo
Perspectiva's new logo (or at least one version of it) (Image credit: Studio Sutherl&)

We've seen no shortage of brand new logos and visual identities over the past few months, and many of them can probably be described in one word: minimal. That certainly applies to the new brilliant new typographical logo for social change charity Perspectiva – but a few ingenious visual flourishes ensure that as well as minimal, it's also utterly mesmerising.

There isn't just one logo for Perspectiva, but instead various perspectives on the same design. The animated logo can unfold in numerous directions, designed to capture "the literal idea of multi-perspective". It's hard to pick one favourite, but we can't stop watching the animations side-by-side (below). It's a concept that's definitely up there with some of our best logos

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.