Instagram tries yet ANOTHER new look (but we're not overly sold)

Instagram Reels
(Image credit: Facebook)

There was a time when Instagram was simple to use. All you had to do was snap a photo, stick a filter on it, add a frame (remember those?) and post. Countless new features later and it's become more than a little convoluted as a platform, borrowing several of its rivals' features. And it seems Instagram is about to get even more confusing.

A leaked prototype has revealed that the company is working on a new version of its Stories feed that scrolls vertically instead of horizontally, much like TikTok. Rather than streamlining its UI, it seems Instagram is instead throwing even more of its rivals' features into the mix. Will it ever learn? (Check out our UI design guide for tips on how to create a non-baffling user experience.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.