Burger King’s genius Social Distancing Whopper will make your eyes water

Social distancing Whopper
(Image credit: Burger King)

As lockdown restrictions begin to ease in certain countries across the world, brands are facing a new challenge: how to promote the reopening of their stores and restaurants while also encouraging social distancing. While some have opted for simple, informative messaging, Burger King Italy has chosen a more humorous approach – and it's right on the nose.

The brand recently introduced a new Social Distancing Whopper. It is, quite simply, a Whopper with extra onions (three times extra, to be precise), and it promises "to keep people away from you". It isn't quite as medically sound as a face mask (our where to buy a face mask guide has you covered there), but this tongue-in-cheek ad is one of the more creative takes we've seen on social distancing.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.